Information Body of Knowledge

Content Management

Content Management Definition

  • Has sub-disciplines (see Document Management, Enterprise Content Management, and Web Content Management)
  • Misused term (often over-scoped)
  • Information Types: Unstructured, Semi-structured

Content Analytics are technologies leveraged to better understand the context of information either as a defined task (towards a specific business intelligence related goal or for information recategorization) or programmatically as information is captured by an information system.

InfoBOK v1.0

Content Management Key Points

  1. Content management is focused on unstructured or semi-structured information.
  2. Content management does not manage data.
  3. Content is not data, data is not content.
  4. Content Management may feed content into knowledge management.
  5. Content Management may feed content into Records Management.
  6. Content Management has many sub-disciplines like Enterprise Content Management, Document Management, and Web Content Management.
  7. Content Management Systems support the beginning stages of the information lifecycle.
  8. Content Management Systems don’t always support the ending stages of the information lifecycle.

Content Management Overview

Content Management is an umbrella discipline and has other sub-disciplines that are also included within the Information Body of Knowledge (and Information Profession). It is often an over-scoped term - encompassing what should be called “Content Governance” or “Content Strategy”. For this reason, Content Management is flagged as a misused term.

Content Management should focus on the tactical execution of all things Content. However, in its’ current usage, Content Management often also includes the high-level policy, processes, and coordination of content. In the future, and for organizational betterment, we recommend that it would be beneficial for organizations to start separating the two sides of Content - Management and Governance/Strategy. It is our strong belief that keeping the two separate will ensure that the individuals performing the tasks related to content are not over-burdened or overreaching.

All information except Data may fall under the umbrella of Content (Knowledge and Records may or may not include Data, thus the use of “may fall under”). Content can be either Unstructured or Semi-Structured (having some elements of consistent structure, usually applied to the information container through the use of metadata). However, Content is never fully structured like a database, otherwise, it becomes classified as Data.

While all organizational reporting structures are different, Content Management often is located under an organization’s Information Management program. Content Management often has Enterprise Content Management, Document Management, and/or Web Content Management reporting upwards to it. Horizontal interfaces of Content Management include Records Management and Knowledge Management.

The Information Lifecycle is supported by Content Management. While some information may reside within Content Management through to its’ disposition, other information may move to Records and find their disposal there or be retained for long-term preservation with Archiving.

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Information Coalition Resources

Some resources are available only to Professional Members or Standard Members (free).

Change When Stakes are High – Russ Stalters

Russell Stalters, CEO, Clear Path Solutions, Inc.

Everybody talks about change management and how important it is to having a successful information governance program. This keynote will provide the audience with practical guidance and steps to create a culture of information management excellence. I will share what we did in response to the Deepwater Horizon oil spill to achieve this goal.

Lessons Learned: Implementing Large Scale Governance Programs

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Donda Young and Susan Whitmire share in this fast-paced session where they will share their real-life experiences implementing information governance programs and the lessons learned (and often relearned) throughout the process and maintenance of such programs. You think you’ve heard it all before change management, user adoption, people, processes, and technology, however, this time you will hear more about the ‘how’ in addition to the ‘what.’

D. Madrid – Change Management vs Change Leadership

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There is a difference between leading change and managing change. Knowing the difference will impact your implementation of Information Governance. Join D. Madrid, one of the trailblazers of the Information Governance profession, for this informative session and change your perspective on change.

RI Governor Gina Raimondo – Information Governance Conference 2017 Keynote

Governor Gina Raimondo takes the stage of The Information Governance Conference 2017 to discuss technology, technology process, and the future of government partnership before sitting for a brief interview with Information Governance Conference co-founder, Nick Inglis.

We Tried Design Once, It Didn’t Work – #InfoGov16 Keynote: Pradeep Sharma

Join the Provost of the prestigious Rhode Island School of Design (RISD), as he looks inwards at the information profession from the world of design. His insights will help us all as we shape the information profession into the future – while moving the focus of information towards the perspective of the information consumer.

How To Plan A Successful Information Management Solution Implementation – Kevin Parker

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How do you plan a successful information management solution implementation? There are many facets to consider and there are many paths to failure. Information strategy, architecture, and governance form the blueprint and roadmap to success. Partnering with the right people and following the right processes are also essential. This session explores the project management side of successfully implementing an information management solution.

Governance First, Governance Stealthy, Governance Visionary – Seth Maislin

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Avoid the problem of “getting to governance” by putting governance first, and doing so quietly. In this presentation, Seth Maislin will explain how you can establish a culture of sustainability and ownership without ever using saying the G-word aloud. Learn to create and support a top-down vision using metrics-driven communications, social campaigns, and spirited collaboration.

Panel: Moving Legal Forward – The Steps To Legal #InfoGov Success

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As an industry, the legal vertical has traditionally been “behind the 8-ball” in adopting new technology solutions. Recent changes in data management, governance opportunities, and compliance are mandating that the legal industry catches up to the trending technologies being adopted by their clients. The clock is already running on meeting these deadlines. The challenge is in overcoming the inertia, understanding “how do we get there from here?”, and developing a plan of action to meet with Information Governance Success!

Join us for an interdisciplinary panel (Ann Gorr, John Jablonski, Esq., Don Knight and Sunil Ohri, Esq.) who will provide us with a variety of perspectives and insights based on their experiences within the Small & Large Law firm as well as the Corporate Legal Department environment on how to accomplish building an IG roadmap.


  • Recognizing the driving forces behind the need for legal to design an IG Program/Initiative
  • Meeting the expectations of the client/corporate legal department
  • Understanding the business value of deploying an IG Strategy
  • Designing and Implementing a holistic IG Program for your team

Change Management: Transforming Chaos – Laurie Fischer

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Change permeates and envelopes us, and is the one constant in our lives. Think of all the workplace changes in just the past few years related to how we create, use, share, retain, protect and dispose of information. Our ever-increasing need to collaborate and communicate, to analyze and innovate, and to “be mobile” has led to sometimes massive change to existing IG-enabling technologies as well as new solutions that enable us to attain our objectives.

Since change is inevitable, then why is the lack of managing that change the primary reason IG projects fail? Some organizations simply equate a training plan to a change management plan, but change management is so much more than training!

In this session, we’ll investigate the winning formula for successful integration of change into the organization – whether it’s a change in information governance roles and responsibilities, process and procedures and / or technology. Incorporating key change management principles supports the successful adoption of change by applying a structured framework of methods, tools and processes. We’ll also share real-life examples of successful change management efforts, as well as epic failures.


  • Workplace trends that necessitate change
  • Ignoring change management leads to failure
  • Change management framework as a key to success
Removing The Work From Information Governance

Removing The Work From Information Governance

Join Laurence Hart as he shares his presentation “Removing the Work from Information Governance” as a part of our #InfoGov14 Rewind series.

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The Information Governance Conference 2018